Director of Business Development

Position Title: Director of Business Development

Department: Sales/Marketing
Employment Status: Exempt

Position Overview

The Director of Business Development is responsible for driving growth by identifying and securing new business opportunities in the Long-Term Care and Senior Living sectors across New Jersey and New York. This individual will play a strategic role in expanding market share, building executive-level relationships, and delivering innovative solutions tailored to client needs within the Long-Term Care and Anatomic/Clinical Pathology (AP/CP) verticals.

Reporting Structure

Reports to: Executive Leadership Team
Territory: New Jersey and New York
Focus Areas: Long-Term Care and AP/CP Pathology

Key Responsibilities

Business Development

Proactively identify, pursue, and secure new business opportunities through cold outreach, networking, digital engagement, and marketing campaigns.
Research target organizations and stakeholders to develop personalized engagement strategies.
Initiate contact with prospective clients and conduct meetings to introduce services and solutions.
Represent the company at industry conferences, networking events, and professional forums to build visibility and pipeline.

Sales Strategy & Market Intelligence

Maintain a deep understanding of local market trends, client needs, and competitive activity.
Monitor changes in healthcare delivery and reimbursement systems to refine sales approaches.
Apply expert knowledge of managed care, molecular diagnostics, and reimbursement processes to better serve and educate potential clients.

Collaboration & Influence

Collaborate across departments, including marketing, operations, and client services, to deliver customized solutions.
Work both independently and as part of a team to execute on strategic objectives.
Influence decision-makers and stakeholders, even without direct authority, to drive business outcomes.

Client Relationship Management

Serve as the main point of contact for new clients, ensuring satisfaction and long-term retention.
Provide high-touch service to existing accounts, identifying opportunities for additional growth.
Address issues and resolve concerns promptly to maintain strong, positive client relationships.

Sales Operations & Reporting

Achieve annual sales targets and growth metrics across assigned territory.
Track activities, client interactions, and follow-ups in CRM software.
Analyze data such as volume trends and insurance mix to identify new revenue streams.
Participate in regular strategy meetings with executive leadership to review trends, assess opportunities, and align on growth goals.

Additional Responsibilities

Attend internal meetings and industry training events to stay current on trends and best practices.
Adhere to all internal policies and maintain a professional demeanor.
Contribute to broader team goals and support organizational growth efforts.
Maintain a valid driver’s license and clean driving record.
Travel frequently within the region, with occasional out-of-area travel for client meetings or conferences.

Working Conditions

Regular field-based client visits throughout the assigned geographic area.
Interaction with a variety of professional settings, including physician offices, senior living communities, and corporate environments.
Travel by car and occasionally by air to attend meetings, conferences, and industry events.